Trine: WHAT DOES YOUR WORK CONSIST OF AND HOW DO YOU BALANCE YOUR TIME?

Sara: Good question… My day-to-day is built up of all kinds of projects, and so some weeks I am very focused on one thing, and others I split between many different cases. But I do, among other things, spend quite a fair amount of time on planning and overall strategy at ARK JOURNAL. I also photograph for them every now and then, so I use my insight from my travels in the art world.

Trine: YOU COLLECT ART… WHY ARE
YOU SO FOCUSED/CONCERNED WITH ART?

Sara: That has been a part of my life since conception. I come from a home where art means an incredible amount. Both my dad and my grandmother were art-collectors, and therefore it has always been a very natural part of my upbringing. Art was a fundamental element, and so therefore it has always felt natural to take it with me.

Trine: SO ART WAS SOMETHING YOU GATHERED AROUND?

Sara: Yes, and there was also a lot of focus on it. ‘Herning Shipping’, which was my grandmother and fathers family business, was situated in a building drawn by architect, Jørn Utzon, and there was loads of art on the walls. Their attitude was that it was good for co-workers to work in creative surroundings, and that this made a difference.

Trine: THAT IS FANTASTIC… THOSE TWO ARE OFTEN QUITE SEPARATED WORLDS… THE CREATIVE AND THE TRADITIONAL BUSINESS WORLD. IT IS SO WONDERFUL WHEN SOMEONE SEES THAT IT MAKES SENSE TO LINK THEM TOGETHER WITH RESPECTS FOR BOTH ELEMENTS.

Sara: Yes, they were very ahead of their time, and thought differently. All the way back when they had a couple of gas
stations, the tankers were decorated by artist Paul Gadegaard.

Trine: THAT IS COOL, - AND REALLY A MODERN WAY TO MIX THINGS. HAVE YOU HAD DREAMS  TO CREATE YOUR OWN BUSINESS?

Sara: Yes… I do after all come from a very entrepreneurial family and that has actually taken up a lot of space because I have always felt that I need to further my inherited entrepreneur spirit, and create something myself, which then would carry on the legacy. It is something I have spent a lot of time thinking about and felt that I needed to put myself in the driver-seat and invent something, and create a business… Actually realise something and make my opportunities into something that would end up in a finished product.

Trine: THE THING ABOUT HAVING A
FINISHED PRODUCT, WHICH YOU HAVE CREATED, HAS BEEN IMPORTANT TO YOU?

Sara: Yes, - because it is a heavy weight I carry on my shoulders… I admire my family for what they have created and therefore I have spent many years figuring out what my own expectations are for myself, and really been struggling with how to meet those expectations and carry on the legacy.